The brand is derived from the company’s vision and identity. Brand management is company management, and so affects all areas of the enterprise. Brand strategy and business strategy are inseparable, and
brands must be built up over the long term.
The brand must be a personal priority of the CEO.
Degrees in business communications (GWK) and marketing (NIMA-A/B)
Mediator and coach (European University Association / FU Berlin)
18 years professional experience, 15 of them in leading positions
Brand work with well-known agencies and on the client side (startups/SMEs/large corporations)
Founded ma®kenkind: 1.2009
Former National Field Hockey Team player, competed in the 1996 Olympics
Brand Leadership Consulting advises on the strategic and creative development of brands and brand content.
Brand Coaching helps companies establish new brand management processes and expertise.